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The platform is rolling out a new feature that allows them to cut down on the amount of AI-created media appearing in their streams. This step comes as the service revealed that it currently hosts more than 1 billion AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a full-scale release. This development aligns with a surge in AI content, spurred by recent video-generation tools.

AI Proliferation Online

Studies have shown that almost 10% of the fastest-growing channels on a competing service only show clips produced artificially. A significant portion of this content is deemed “AI slop”, a label for inferior, mass-produced content that is frequently absurd or dreamlike.

“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we aim to provide users the ability to adjust the amount of that, according to their own likes,” said a spokesperson.

Scale of AI Content

TikTok announced that there are currently over a billion videos on its network identified as made with AI. In total, over 100 mn videos are added to the app daily, making clips made by AI a limited percentage of its overall inventory.

Customizing Your Feed

Users will be in a position to limit or boost the amount of AI content they watch by opening the topic control feature in the platform and picking AI-made media. Additional categories that currently be controlled under the setting include politics, style, cosmetics, and movement.

Platform Guidelines

The platform’s guidelines oblige creators to tag lifelike AI-made content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.

Furthermore, the service will henceforth attach an “AI-made” tag to content created with its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This action is intended to deter users from seeking to evade the labeling process.

AI Literacy Programs

The platform is also introducing a $2 million educational fund for specialists and organizations to produce educational content about responsible artificial intelligence. This project will assist non-profit groups focused on educating computer science.

Moderation Strategy

The video-sharing app has justified its moderation strategy, following discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is set to eliminate 439 jobs in its content moderation department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.

A senior executive explained that people-led review would remain essential, but AI can shield workers by filtering out the most harmful content before it is viewed by people. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.

We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable work at speed.”